Advice From A Consultant Who Increased His Fees From $1,000 to $25,000

I thought I needed to “work harder” to earn more, but I was wrong… After years of selling real estate, I finally call it quits. I decided I want to play a bigger game than selling houses.

But it was almost hell when I first started my own business, my frustrations were as great as yours; undervalued, overworked, and low-pricing my worth. No one taught us how to become an entrepreneur; pricing strategies, hiring methods, marketing – I had to learn all of it myself from books and online courses. I don’t have any mentors around me that were entrepreneurs either. Today, the #1 advice I give to all aspiring entrepreneurs is to go find their mentors instead of wasting time trying to figure out on their own. 1 year with a trusted mentor triumphs over 10 years of reading books alone.

When I was on my own, I looked to the internet for solution. Every free information I found online that teaches marketing gimmick and tactics, even some of the paid courses, were just pure nonsense and a waste of money. They don’t teach you how to build a real business. I wasn’t surprise why, after some years later I met some of the largest name in the internet community and asked them about it and found out that some people simply rehash what they read from a book; with no real experience or results to back up their contents. (Now I understood why so little people really make it for the “dotcom lifestyle”)

It was when I found my mentors in business, they taught me how to become a “Diamond-Way Business” that my freedom returned. I owe my success to having mentors in my life to earn in 1 week what I’d used to earn in the whole year of sales combined.

The ability to command high prices and sell premium packages to my clients changed the way my business is run forever. If you can charge more, you earn more profits, you can reinvest more into your advertising and marketing, you will continuously be able to be 1 step ahead than all of your other competitors.

With the new freedom; I’m in the gym by 5pm, I have time to dine with my family, I get to spend time networking with top-level CEO’s and Managing Directors of 7-figure companies…

I finally became a business owner instead of a business operator; stuck and trapped in the daily operations.

My sales increased and I scaled my freedom without making much significant changes in my business. I attract top-level clients wanting to work with me who are willing to invest top-dollars for my time; without me ever begging for it. I’m essentially doing nothing different from what I’ve been doing for years, yet I own the ability to command 10X higher than the price I used to charge.

If you want to continue doing what you love but scale your fees, then The Diamond Way is for you; 10X-ing your sales & freedom.

Jason Lim Diamond Way 1

What is a “Diamond-Way Business”?

Imagine a business selling high end, expensive, luxurious offers – whether it’s a Gucci Bag, airplane, furnitures, or high end services such as, interior design, mastermind, coaching, consulting – and selling your offers to high roller clients who can afford $2,000 – $50,000 price tag at a blink of an eye.

It’s the ability to command premium prices and sell premium product/services to deliver results.

If you make the shifts I laid out in this post, and begin selling transformational, experiential results, whether it’s a coaching program, consulting service, or even selling high-end product selling airplanes, jewelry, furnitures, you will experience significant increase in happiness – get 2X more sales while working 10X lesser – while doing what are already doing.

When I first met Jason, I thought he is just another typical marketer. Wow did he proved me wrong. Now he is THE person that I go to when I need business advice. My views of him changed when I randomly asked Jason for marketing advice around end 2015. He first drew me the big picture (literally on paper) and ask me questions that gave instant clarity to the situation.
He then zoom in to the finest detail, and when he is done I knew instantly what I have to do. He only spent 30 minutes to give me the answers that I was seeking for weeks.  Jason is someone that really knows his stuff, yet humble enough to teach and share 100% of what he knows when you ask for it. I grabbed the chance and had many coffee sessions with him.
Now I have engaged Jason as my life long business consultant, and I can say my personal productivity had jumped trifold with his easy-to-understand theories and techniques. He also taught me how to outsource correctly and effectively.  I also learnt to properly assign task to my employees and make them produce better results for me. Now I have 3X more time to focus on growing my business. I have two main business pillars – E-commerce and Events.
In 2015 I was planning my E-commerce training course but met with a bottleneck – I am the expert in the area but I had no idea how to structure and how much to charge! Again, Jason helped me to gain clarity and I successfully closed my first client. I am really grateful for how much Jason had helped me. For events there’s even more business room to grow.
Jason taught me to rightfully position my company and to structure premium products to help my clients get the best from me. From planning wedding workshops to closing corporate clients – Jason never failed to give me an answer when I asked for help. It has only been 9 months that I know Jason, yet my business growth had been tremendous.  I can never thank you enough Jason.
-Kirbie Koh

How I got started coaching people was an experience like no other.

The first epiphany I encountered with my own superhero unique ability happened in 2014. It was the first of my most fulfilled moment, a feeling I never had before, in my entire real estate career when she told me “Thank You”, and told me how she get to enjoy a great Chinese New Year and buy gifts back to her family to enjoy the festive season after months of struggling in her sales.

I’ve had the good fortune to receive cheques of $50,000 in a single day before, when I was selling luxury homes upwards of $15MM –

But it was nowhere near this level of fulfilment.

I laid back on my chair, hands behind my head, as I listened in on how it changed her life, I felt a sense of fulfilment flow into my heart from the top of my head. A feeling I never had before.

After we hung up the phone, I went back home, flung myself onto the bed and stared at the ceiling…the feeling had not gone away. The warmth of the feeling was as if you’re basking at the beach. Later on I learnt that this feeling is called fulfilment. I decided I wanted more of this feeling, and so I begin the exciting journey to stop selling houses and start serving lives.

Today, I help entrepreneurs like you unleash the real potential of their business and the inner power of themselves through my coaching programs, living by our tagline – “Life without Fulfilment is a Lie.”

Life without Fulfilment is a Lie.

To give you the context to my philosophy I decided to share with you back story of this girl, and why my mission to help people is so important to me. I was down to my last dollar and I had to borrow money from people in order to attend my first internet income seminar. We paid for learning how to make online income, we end up spending most of our time helping the 50’s in the room navigating WordPress. It was a brilliant pitch, except I had to live my life clearing the debts. I swore to myself I will build a business to deliver real results and advocates principles, and make a stand against people who offered pipe-dreams on a silver platter and prey on the ignorants.

I swore to myself I will build a business to deliver real results and advocates principles, and make a stand against people who offered pipe-dreams on a silver platter and prey on the ignorants.

It was April 2014 when she stepped into my office. A tiny framed Malaysian lady in her 20’s, far away from her homeland in Malaysia, making only $1,000 to $3,000 sales per month as a realtor in the real estate industry. (And that’s considered a “good month” for her).

When she’s “unlucky” on a few months, she had to burn her savings when she don’t get any leads or close any deals at all.

When she does, after deducting her real estate brokerage firm’s commission cut – she’s only left with $2100 to take home – after paying her landlord rent, she’s left with a measly $1,100.

I still remember the first day she stepped into my office asking for help.

She’s behind on rent payment. She’s burned out. She’s exhausted. But you can see from her eyes she’s trying very hard to keep it together. Even up till today, I remember the brown eyes, within it a burning desire – resolved and committed – to make this sales career a win or perish. You can tell from her eyes she’s not leaving my office until I agreed to help her.

She wasn’t prepared to take ‘No’ for an answer today.

Everyone was giving her ideas that they wouldn’t do themselves. To put matter worst, these are her “managers”, and “team mates”, who are supposed to take care of brand new realtors and guide them to success.

But in the world of hungry salespeople, there’s no room for wolf team. It’s a dog-eat-dog culture in most real estate companies. In that competitive culture, if they help someone else succeed, it’s as good as putting their hands into the jar and stealing from their own children college fund.

If they help someone else succeed, it’s as good as putting their hands into the jar and stealing from their own children college fund.

There’s no way for her to switch to another sales team – it’s not allowed in their company policy. To leave the company for another person means incurring extra costs that might take another few months to recoup.

I was her last hope to make it work.

30 days later, she’s ranked the top 10 sales producer in her brokerage firm for the next 6-months. From barely making $3000 to generating sales of between $10,000 to $30,000 consistently month after month.

Over 300% sales growth in only a matter of 30 days.

What changed?

  • Was it the strategy of using Facebook Ads capture the buyer attention?
  • Is it the tactic of writing an effective salesletter that draws the emotion of a buyer?
  • Is it the technique to crafting an irresistible offer that pulls the card out of the buyer’s pocket?
  • …or maybe she’s “lucky”?

That’s what most people believed in. They believe tactics and techniques is what’s going to turn their lives around.

What they’re really saying is “give me the quick-fixes and solve my problem right now. I don’t care what happens tomorrow” – Most people live their life finding the Panadol’s to replace Organic Food for a healthier life.

Most people live their life finding the Panadol’s to replace Organic Food for a healthier life.

They go from seminar to seminar, events after events – hoping to find “the next big thing” that will somehow turn their life around with the push of ONE button.

The “Instant Cash Blueprint”“Mobile Money Machine”, “Laptop Money Freedom” – lured by the promise that at a push of a button you will get flood of leads coming to you and somehow miraculously overnight your life becomes a 7-figure lifestyle.

A pipe-dream you got sold by snakeoil salesman – in disguise of a teacher – trying to pass on their “money making secrets”. When their polished dream-selling-technique finally worked on you, you finally took the plunge and invested into the workshop – 1 year later you’re at another bootcamp again. (Sound familiar?)

Am I saying it can’t be done? Sure I can harvest a crop in 1 days, but that’s ONLY IF I’ve already planted the seeds and plow the land 90 days before; which somehow – every millionaire forgot to tell you about the process call plowing the soil and seeding the land, and sometimes bamboo takes 7 years before it finished its rooting.

That’s right, I was once like you –

Sold by the pipe dream there is “one ultimate system” available out there in the world that will make all the difference at the push of a button for me to live the 7-figure lifestyle.

I had no savings when I attended my first seminar event. I reached out to family friends and relatives, thick-skinned and got a loan from them – thinking this will finally be the ONE definitive event that will change my financial future at the push of a button …only to be told the 2nd day of the event I’d need their next event to “complete the system”. 

huh? didn’t they pitched us their offer was the complete system?

If that’s not a scam, I wouldn’t know what to call it.

Ever since, I never attended anymore “make money online related kind of seminars again. In fact, I detest it so much I disassociated myself from those in the business of selling pipe dreams to ignorant buyers. Selling information they wouldn’t otherwise use themselves. Without filters and validations if the information works or are they just bias opinions.

They’re the modern days of snake oil salesman – and I never want to be a part of it.

But don’t blame them; seek and you shall find. I never would had fell for it if I didn’t wanted it, intentionally or unconsciously. The best car salesperson in the world will never be able to sell you any car unless you already have a desire to own it.

Since then, I swore to build a real business that helps people gets transformational results. I created a coaching business that does exactly what I dreamt of having it for myself.

Being truthful and selling real transformation.

So if you’re still looking for the one technique of “next big thing” to make you a millionaire overnight- the remaining of this post is not written for you. If you’re looking for quick-fix instant push button get money techniques in this post, it would be similar to the acts of looking for bones in the eggs. (ps. you’ll never find them)

If you’re looking for quick-fix instant push button get money techniques in this post, it would be similar to the acts of looking for bones in the eggs. (ps. you’ll never find them)

You’ve seen results achieved in lightening speed by my graduates – understand that they are not the instant money formulas  when you implement the right principles that is aligned to the natural laws of the universe in business – you will find that (the right) money will roll into your life at lightening speed. So fast and in amount so vast that you will wonder where had it been hiding all these while.

Being strategic in your habits of is step 1. Especially if you’re the leader for your business.

Tactics and techniques – they’re like fighting with your fist. Sure you can learn hand to hand combat. But if you’re the leader of the company – you’re an entrepreneur – you’re the commander.

Does commanders try to win the war without planning ahead and making strategic moves?

In fact, when the situation calls for it, they will stop fighting, recalibrate their thought process, find alliance partners, and formulate a strategy to win the war, even if it means getting dissed at by their enemies in the short-term.

What then, does a real leader focus their attention on?

  • Being resourceful and lived by principles – universal laws that governs us all
  • focus on being strategic before tactics
  • mapping out flight plan before fighting techniques

Leon Pang – turned an ordinary website project meeting of $2500 to become a $1MM partnership by the 2nd meeting.

  • Did he go out to acquire new skills?
  • New copywriting techniques?
  • Or groundbreaking marketing tactics?


Did he chanced upon a piece of “instant cash formula”?

Not at all!

It was the understanding and application of the principles you’re about to learn in this post.

But it wasn’t the information that got them their breakthrough, both of them had distinct advantage you don’t possess: The Power of Mentoring

All the information in the world wouldn’t worth a dime if you don’t know how to make sense of it.

A mentor have the wisdom to do it for you. If you don’t have a mentor for yourself yet, go get one.

Today, I’m going to reveal to you what I teach my students for their services so they don’t shortchange their worth and undercharge their work, so you can begin to value yours.

These are the secrets I’ve discovered after 10 years of figuring out on my own and what I’ve enclosed to you on this post is what you will never find on the internet of it’s kind.

If you apply them into your business, especially if you are selling your services, I am 100% certain money and riches will roll into your life with a lot lesser effort than you are currently doing.

After asking around my friends and checking in with my students, Pricing is the #1 talked about challenge during my coaching. It’s understandable, especially if you are offering intangible service. It’s hard to justify on your invoice the work you do is valuable – especially if you’re just starting out and never studied entrepreneurship before.

Like my students, you might be facing 1 of the 2 pricing frustrations:

  1. Pricing your time too low and it frustrates you, but it keeps the sales coming in.
  2. If you price it too high and you fear no one would buy.

What if 50% of your problem could vanished right now – as if drinking lemon water to detox your body every morning – simply by doubling your fees?

“How is that possible?”

You probably wouldn’t believe it…and you’re just like the 90% of my students when they first consult with me.

They were just like you, skeptical and didn’t realized it’s possibility before they studied under. As you read through this free training, I invite you to think of other “impossible tasks” that had been achieved by mankind – yet – and all the skepticism they had to face in the moment and before they actually accomplished it

  1. Oprah Winfrey: fired by the producer because she “unfit for television,” sexually abused, starting at the age of 9, by her cousin, uncle, and a family friend. At the age of 14 Oprah got pregnant, but her son died shortly after birth.
  2. Wright Brothers: People thought they were crazy when they said Men could fly – today, Singapore is a highly globalized city and many countries boom because of wings given to us by them.
  3. Thomas Edison: Probably the biggest contributing reason you can read this post when he successfully created lights after 9,999 attempts – people told him to give him and current civilization thank him for not giving in.

These were all impossible tasks during their times, yet we flourish and thrive on what seems to be “impossible” by the people around us. Their resilience were as a result of KNOWING it CAN be done.

The remaining of this content falls under your agreement it CAN be done for you.

When I started my business, I turned to google for finding the “right way” to price my service, What I got out from the search results where,

  1. Check what your competitors charged,
  2. Benchmark your fees to theirs,
  3. Charge (a lot) lower until you are “at their level”

You will never live up to your true value with this method, in other words,



This method of pricing model makes you

  1. Play the “Bottom of Barrel Race” – where the lowest price wins the game.
  2. You’ll lose out profit margin advantages,
  3. Your competitors will always have more resources to advertise and they end up reaching more people, secure bigger projects and higher budget clients.
  4. You will always compare yourself to your competitors standard
  5. Your true worth will always be undermined by your competitors standard
  6. You will live under low self-esteem whenever you see your competitors has a new accomplishment
  7. You never live fulfilled watching them

When you own the ability to charge higher, you have more resources – time, money, people – and you fast track your freedom goals earlier.

More importantly, you live a fulfilled and high-self esteem life, without ever belittling or lowering your self-worth because you are no longer comparing yourself to your competitors – you live a free life in total control of your pricing based on YOUR ability. And not somebody elses.

Especially if you’re just starting out – if you adopt to “competitor-compared” method, you will not secure high quality clients and bigger projects when you price yourself. Low pricing is deem as a low-quality(and low self-esteem) in the business world. (Can you imagine a BMW quality car selling at a Proton price?)

You’ll always end up with low-quality customers who compare you on price instead of your value and your worth.

High level clients don’t work with people with inferior complex. They want to work with people who has high confidence, so they can trust you to make the right decisions for their business.

When you use low pricing to attract your customers, you get people who don’t care if your business is profitable enough for you to stay in business (ps. in other words, they don’t care if you live or die) Using price as a bait to reel in sales is like using a prawn bait for fishing: you’ll only catch fishes who eat prawns.(And you don’t catch a Tuna with prawns!)

FACT: Never use price as the hook. Tuna don’t eat prawns. 

What you’re about to learn is not theory but insights with real results achieved with my students.

If you integrate the principles into your life from today onwards, you will 2X to 10X your current freedom and hit your income goals earlier…as soon as next week

You will get to put your competition behind you, and move towards becoming a leader in your industry.

Your competition begin to become irrelevant, your customers will stop comparing you with them, they stop asking for price and discounts, they begin to  see your value, appreciate the worth of your time, and prolong the use of your service for life.

Wouldn’t that be nice for your business?

jason lim diamond way 2

Diamond Principle #1: The Real Value of Your Work Is Who You Offer It To.

Your step 1 is to identify the real value of the work you’re doing.

True value = Method of Measurement(MOM)

This universal truth acts like gravity in life.

Let me explain.

Imagine you have a carat of diamond and I have a bottle of water.

The bottle of water retails for $1, while a carat sells for $1,000.

I walk up to you, and propose you to buy my bottle of water in-exchange of your diamond. Would you do it?

In normal circumstances, you’d probably not.

What if we consider another scenario – now, you’re in a desert. You’re in a race and you desperately wants to win it. You’ll need to cross the desert and you need to survive the landscape. After walking for 7 days you’re dehydrated, the last time you had liquid in your mouth is 3 days ago. You’re thirsty, and you’re in a competition with other people to see who crosses the desert first. The winner gets $1M in prize winnings.

As you continue your journey you came across a water stall. They have bottles of water for sale. You look at the pricing chart,


You have a carat of diamond in your pocket, the game prize is $1MM, your competitors are catching up behind you, you’re dehydrated, with this bottle of water you would be energized enough and cross the finishing line with honor and glory.

Would you buy the water or keep the diamond?

My bet is you’ll say, “Absolutely buy the water!”

And if I asked you why, you’ll probably say the following reasons,

  • “$1,000 is nothing if I can win the race because I get to win $1MM!” (make your fees seem insignificant compared to their game prize they will receive)
  • “If I don’t have the water I’ll by dehydrated and die!” (make your offer the defining factor they succeed or perish)
  • “The diamond is worthless to me if I don’t survive through the game!” (your ordinary offer($1 water) can have an extraordinary value if you sell in the right environment)

By far, these 3 rules make up of my golden guide when I’m offering my diamond coaching program to people. If they don’t fit the 3 conditions, they won’t even receive an invitation for my time. I’ll rather spend my time finding a better-quality fit than to try convince someone who’s unqualified and waste my time.

This is a concept I teach my students called, “Diamond Death” – a process of dying for people who choose to hold on to their fortune even if it doesn’t do them any good and eventually die off from not using it.

Your role is effectively articulating the prevention of a “Diamond Death” to your customers – how great you do this determine how fast you sell when you meet them.

How effective you can articulate the prevention of a “Diamond Death” to your potential clients determine your speed of sale when you meet them.

Jason lim Diamond death

This is by far the simplest way I’ve found for a sale to happen

Be mindful the worst person for selling your service to is someone who don’t have a problem for your solution, don’t seek you, never wanted it at all!

the worst person for selling your service to is someone who don’t have a problem for your solution, don’t seek you, never wanted it at all!

I simply refuse to sell my time to people who don’t have a need and don’t see the value in it.

The money takes care of itself when you do this process right. (success = product of process)

The many hours you waste to convince them to work with you could b put into better use and probably close a lot more better quality clients who will spend money with you for an even longer time.

Consider this, if you sell a $30M bungalow to someone earning only $3000 a month, no matter how valuable, comfortable, prestigious the house is, they’ll never be able to own it. Isn’t it?

So never use price as a means to attract new customers; you will only end up with people who are drawn to price and never your value. As a result, you will forever shortchange yourself if you constantly sell to people who cannot afford it. Your self-esteem will be affected, your self-wroth will be negatively impacted by these people. Whether you like it or not, there are just some people out there that’s not “worthy” for your time. The kind of people who are just out to find trouble and always dissing your worth, trying to commodize you in order to use you for their own gain, ignoring whether you are profitable or if you go out of business.

never use price as a means to attract new customers; you will only end up with people who are drawn to price and never your value.

If you constantly use low pricing to get clients – that’s the sort of clients you have to deal with every day.

After you make this mind shift, the next question you have is “how do I identify the value of my services?”

Using Search Engine Optimization as an example,

You offer to help people get on Page 1 of Google
If they got on page 1 they will get 10,000 to 50,000 new visitors to their site per month
With the new traffic, they can make an average of $30,000 in additional new sales per month

What is the value of your services do you think you can charge now?

Using my business as an example, my consulting retails for $5,000 an hour.

“What? That’s insane! No one in their right mind that would part that sum of money with you!”

You’re right. Most people also don’t value their time enough. You know who value time the most? Billionaires. You’ll never accumulate great riches if you don’t value what the wealthy people value, if you have thoughts of “killing time” – you are essentially killing your financial future. To become Rich, you need to begin the habits of the Riches. Begin to value your own time from today onwards

Billionaires value time more than anyone else. Killing time is killing your financial future

If you scout around my site, you’ll find testimonials by my good friends, Melvin Soh and Saiful Rizal, making $42,000 and $15,000 respectively at their seminar after just 1 hour of consulting time with me.

What is the value for my 1-hour of consulting time if it can produce $15,000 to $42,000 of sales for you? And after that you can use the same knowledge to duplicate more sales for your business in the next 12 months?

They’ll would be able to make $500,000 in the next 12 months for just $5,000, if he continues to use the knowledge and skills I’ve transferred to him.

Even if we discount a margin of error by 70% – that’d still mean $150,000.

How would you like to pay $5,000 to produce $150,000 every year?

That’s right, no one in their right mind wouldn’t. Remember the principle: The real value of your work is who you offer it to.

To help my students understand who’s the best person that will value their work and pay top dollars for their time, we use the PainGAIN formula – you need to make this shift for your business right now and master this formula if you want to move your financial life forward.

Jason lim paingain formula

The last thing you want to do is selling your “GAIN” to everyone.

Not every client is created the same; just as the value of their pain as well. Richard Branson’s 1-hour could be worth $500,000 yet you and I come nowhere close to that amount.

The hour didn’t change; the time is still the same, but they don’t pay the same – even if you’re worth a diamond. So if you continue to sell to everyone you meet, it’d be like ants trying to takeover the world from humans.

if you continue to sell to everyone you meet, it’d be like ants trying to takeover the world from humans.

Make the shift to sell your service based on the value of transformation you deliver to your clients, instead of your effort/time. You only have 24-hours a day; minus sleep, eat, entertain – you will never scale if you bill by the hours.

you will never scale if you bill by the hours.

In my program – we use a 21-step process to help people identify their own unique superhero identity to find out what’s their high-value GAIN and find the right clients to sell it to.

When you find your superhero GAIN, don’t be so hasty to shout the world about it. The Step 4 is to start your celebrity authority engine. To do this you must realize that the most successful people on Earth

Sell “Who” They Are; Not “What” They Do

Let’s consider the practical value of a car,

  • It takes you from A to B
  • It shelters you from rain
  • You can ferry 4 people.

Let’s identify the BMW practicality,

  • It takes you from A to B
  • It shelters you from rain
  • You can ferry 4 people.

Let’s see what’s the practicality of Rolls Royce ghost,

  • It takes you from A to B
  • It shelters you from rain
  • You can ferry 4 people.

Now let’s find the cheapest you can buy these 2 cars for,

BMW: $75,000+
Rolls Royce Ghost: $250,000+

That’s a whopping 300% difference for the same of “WHAT” they do!

But why would people pay 300% more for a car with the same practical value?

Because what they’re really buying is NOT the car; they’re buying a Rolls Royce.

When you own a Rolls Royce,

  • You own a different identity,
  • You have taste,
  • You are a success.

jason lim rolls royce

THAT is what you’re buying.

This is your next shift – don’t sell the practical reasons of your service – stop selling “what” you do – sell “who” you are and “who” they will become – make the shift to achieve a bigger you than you are right now and make your potential buyers want to associate themselves to you because it makes them FEEL good from doing it.

Diamond Principle #2: People Buy What They Want; Not What They Need

How many people “NEED” to lose weight?

Only the cheapest price hunters buy for practical reason for making sense of every dollar they send. They don’t see your value; they are only concern and focus on price. They don’t care if you make money; as long as they get their result. Even at the expense of your business shutting down, they don’t care.

These are not the win-win clients you want to serve. Especially if you want to attract the right clients to sell your premium packages and offer it at premium prices.

Instead, begin sell the awesomeness of doing business with you; being associated with your service and product.

FACT: High end affluent clients rarely buy for practical reasons.

Ask yourself this, are diamonds practical? They cost $10,000 but what to do they do? Absolutely nothing…except to give you a different identity to show when you’re in a function!

It makes you FEEL good. That’s about it.

Diamonds are not practical, diamonds are merely symbol of luxury.

And you want to be a Diamond of your industry. A status that symbolize a different identity from working with you.

They actually FEEL good to work with you

But you’ll never become the “Diamond Grade” if you price yourself based on your competition, or how practical using your services will be.

The Diamond is never priced according to a Gold. Relating back to principle #1, the true value of anything is only by the method of measurement(MOM) we used.

Most of the time, the diamond’s retail value is defined by the “cuts”, while Gold is determined by its weight.

Metaphorically speaking:

  • You = Diamond
  • Them = Gold

If you are using your competitor as a benchmark then you’ll forever be measured by their rules, the marketplace rules, the industry’s rules. Your real value as a diamond will never be define by your “cuts”, but by your weight.

jason lim diamond grade

How heavy does a diamond hold up? Not…very…heavy.

If you’re pricing yourself by your competitors, then your value is naturally suppressed and never be defined by the real MOM (method of measurement) to your true-worth.

And guess what? Who sets your industry’s MOM (method of measurement)?

  1. Your competitors who are trying to keep you out of their profit margin and retain market share
  2. Your customers who are trying to diminish your worth in order to keep their cost low.

Once you own the power of your measurement, your own value, your own worth – you make a commitment and decision that you will be define by “cuts” and not “weight”, then just as the Diamonds are not comparable to Gold, your competitors wouldn’t stand a chance against you – your clients will never compare you to your competitors – naturally you’re a higher class now and you’re just not comparable to them anymore!

In fact, when you do this right, your competitors will be the one to tell you, “it’s not fair to compare you and them”!

Multiple times I’ve got the same comments coming from those I’ve helped – friends and clients – all the time! My closest client never said I am just like XXX – we’re just different grades and we don’t get measured the same.

You become unique the day you decide your MOM for which define your value and decide your worthiness.

My competition became irrelevant. There’s no need to waste time learning how to craft irresistible offers or signature offers to compete with anyone…when you’re the ONLY offer of your MOM!

They’re just irrelevant to the equation for your service – once you make this 2nd shift of ignoring your competitors and instead focus the results you can deliver on your clients – you will become unstoppable.

Your sales will soar, your profits will skyrocket. (In fact, that’s what happened to Jeffrey Teo, who soar past $100,000 sales in just less than 90-days)

Jason has been a great benefactor and coach to me in terms of business coaching, bringing my business to a 6 digit business in less than 5 months time. And he made a promise to bring my business to a 7 digit business (which I clearly have no doubts with him delivering that). To all fellow entrepreneurs out there, Jason is someone you MUST connect with before he goes international and famous like Anthony Robbins (and you can’t get hold of him by then!) I first got to know Jason when we attended a common business networking group one year ago. At that time, Jason was already a prominent business consultant in the networking  group and gave many valuable tips to each and every of us on how to streamline our business process. I’ve decided to engage Jason’s business consultancy program when I hit a “bottleneck” in my economics tuition business awhile back with slow down of leads and intakes. Within one hour, he showcased to me how I can easily double my revenue with the least effort with his “3×30” formula. We further on moved on discuss on how to streamline my tuition fees collection, repositioning to deliver more massive values to my clients and a 3 years plan to implement to five fold my current business revenue. I am very blessed to have engaged him as my business cum problem consultant and I have full faith that he is also going to deliver massive value to your business too. – Jeffrey Teo

It’s not what you do, it’s who you become. People will pay to associate with you if you make a conscious decision to become a person of value.

To do that, I teach a simple formula to my graduates in my mastermind:

Values + Vision = Value

How on earth is Donald Trump paid $1.5MM per hour to speak, and became the president of the united states?

Diamond Principle #3: You Are Paid the Most for The Position You Own in Your Industry

jason lim diamond way 3

Is Donald Trump the most articulated person?

Does he have the best content?

You probably have better content than he does, or speak better than he did – but how is he paid $1.5MM per hour while you struggled for $1,500 per month?

Here’s why he’s paid $1.5MM – because he’s Donald Trump.

He said he will Make America Great Again (Vision)

He doesn’t need to be funded and sponsored (Values)

Most people selling their services are worried about the content they deliver – such as their product, what it entails, what goes in their packages etc?

Does what you sell actually matters? Let’s figure this out while we’re doing this together…

Consider a household name everyone knows: McDonald’s.

Does McDonald’s have the best burger? Not really, some might have argued Wendy’s or even Burger King have more superior burgers. I was searching for “world’s best burgers” and guess what came up in the search results?

A restaurant I never heard of.

McDonald’s not even in the top 10, yet they make over $20 Billion in 2016. I’d bet my money the best burger in your city wouldn’t come close to McDonald’s

Because McDonald’s never promoted their burgers.

They never advertise how healthy their salad is.

So how do they position themselves?

McDonald’s is the place you hang out with family on Sunday’s. It’s the sanctuary for family bonding time.

McDonald’s Time = Family Time

How you promote your services is more important than what your services really is.

You can have the best service in the world; but doesn’t mean you’ll make the most money for your family.

Celebrity authority positioning, with the right message matching to the market you want to serve – is paramount to your financial success in your business of selling a service. It’s the one single ingredient that will make you most magnetic to money. It’s almost like a supercharger to money attraction.

Think about the following people for a minute;

  • The Kardashians: In 2016, Kim Kardashian alone produced over $51 million. Does she have more talent than you?
  • Mark Zuckerberg: At only 33 years of age he’s worth over $18 billion dollars and producing $4 million per day. Does age matter to become a millionaire?
  • Japanese Brands: After world war 2, the state of Japanese was in a mess. They couldn’t even get a proper phone booth to make a call! Yet in a very short period of time, Japanese cars become the go-to choice in the United States – even if Americans had a lot more experience in the arena of building and selling cars! So does experience really matter?

The truth is Age, Experience, Talent are not the defining factor to become a money magnet.

Who you become in the industry, what you values stand for, how you promote your message – these forms the building blocks and cornerstone for creating a successful brand and business for yourself.

Sure there’s tactics and techniques available out there to boost your income. But I’m guessing you’re someone bigger than temporary comfort. You want to build a sustainable brand of yourself that becomes a legacy you are proud of before you leave this planet. You want to be prepared for the economic downturn, which is not too far away from now, if not already happening.

What would happened if you applied “The Diamond Way” into your business – want to find out?

  • if you can’t see yourself getting closer to your goals,
  • if everyday seems to be take you further away from your dreams,
  • if you are done with trying “free trainings” online,
  • if you’ve had enough with free seminars,
  • if you already have a wealth of information within you,
  • if you are highly skilled yet underpaid,
  • if you have a life-transforming service/product,
  • if you desire REAL transformation for your business

I can help.

Click here: and submit your application for my personal help to make you become the Highly Skilled AND Highly Paid Go2 Expert in your industry

jason lim mastermind